From the day I began affiliate marketing, I have used content marketing as my main strategy. Actually, when I first started out, I didn’t even realize that I was involved with content marketing. It all started out innocently enough back when I was a truck driver. I decided to start blogging about my trucking experience, simply because I wanted to, and I never expected to actually earn any money from it. After a while, though, I saw how many people I was reaching every single day and realized I could potentially make some money online, simply by blogging to a target audience. Alas, a business was born.
To this day, content marketing remains my biggest affiliate marketing strategy. This strategy has lead to exponential revenue and income increases. Every year I’ve been in business, with the exception of one year, my revenue has doubled. Before I get into why content marketing is the best affiliate marketing strategy to use, I’d like to get into some of the negatives of content marketing. No marketing strategy is without faults and content marketing is no exception.
Why Many Affiliate Marketers DON’T Like Content Marketing
There are a large number of affiliate marketers out there who do not like content marketing. What many affiliate marketers prefer to do is create small websites specifically created for PPC advertising, social media advertising, or other forms of traffic generation. Many of these affiliate marketers have been very successful and find other methods to be much more enjoyable and effective. I am not one of those affiliate marketers, but let’s examine why some affiliate marketers shy away form content marketing:
To this day, content marketing remains my biggest affiliate marketing strategy. This strategy has lead to exponential revenue and income increases. Every year I’ve been in business, with the exception of one year, my revenue has doubled. Before I get into why content marketing is the best affiliate marketing strategy to use, I’d like to get into some of the negatives of content marketing. No marketing strategy is without faults and content marketing is no exception.
Why Many Affiliate Marketers DON’T Like Content Marketing
There are a large number of affiliate marketers out there who do not like content marketing. What many affiliate marketers prefer to do is create small websites specifically created for PPC advertising, social media advertising, or other forms of traffic generation. Many of these affiliate marketers have been very successful and find other methods to be much more enjoyable and effective. I am not one of those affiliate marketers, but let’s examine why some affiliate marketers shy away form content marketing:
It’s a long term strategy – The wonderful thing about PPC and social media marketing is the results of your efforts can be seen almost immediately. For example, you could create a quick 10 page website in a day or two with several different landing pages designed specifically for Facebook advertising. Once those first 10 pages are created, all the marketer would have to do is fine tune Facebook ads in real-time until an ad combination with a positive ROI is found. At that point, the marketer would dump as much money into that positive ROI ad campaign as possible and rake in the money. Of course, this is all MUCH more difficult in practice, but many affiliate marketers enjoy real-time tweaking. By comparison, content marketing can take many months or even YEARS to work well.
Content marketing is expensive – There is a myth out there that even I’ve fallen for at times. Even if you create all your content by yourself, that content is not free. It takes up your time and since time is limited for us all, we must place some sort of value on that time. If it takes you 2 hours to write a good article for your blog, that came at a cost. On the other hand, for the past few years I have outsourced a lot of content creation, which of course, hits me directly in my bank account by raising expenses and reducing my overall net profit. There is no such thing as free marketing. Some forms of marketing may come at lower costs than others, but content marketing is far from being free.
It takes a lot of effort – We already know that content marketing takes a lot of time, but it also takes a lot of effort. Most affiliate marketers don’t have the funding to have others create awesome content for them. Creating content may seem easy to many new bloggers, but once 50 to 100 articles have been written, writers block and writers fatigue begin setting in. Some people simply do not enjoy writing and creating content, so they steer away from that type of business model.
Content marketing is getting more difficult – Back when I first got involved with building websites, it was very easy to rank highly in search engines even with very low quality content. After a while, Google’s algorithm began to get smarter, so people were forced to begin writing unique content. Many years ago, the recommended article length was just 300 or 400 words. That quickly became 700 words. These days, most of the pro’s out there, including myself, recommend articles be no shorter than 1,000 words in length for most niches and posts. This trend should be expected to continue.
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